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Jing Brand (Wuhan) Real Estate Project

Novum Design Award
WINNER

GOLDEN

Architectural Design Category

in

novum_logo_black.png

2023

Project Title

Jing Brand (Wuhan) Real Estate Project

Project Function

Corporate Headquarters and Commercial Complex

Project Location

China, Wuhan

Project Tags

Headquarter, Commercial Complex,Riverside Landmark

Office Name

Aedas

Team Members

Dr. Andy Wen, Yi Jun Qian, Jia Guo, Zhao Yin, Zhe Pang, Fengze Jia, Ye Yuan, Zelong Xu, Ran Wang, Jingrong Ning

Office Link

Copyrights

Aedas

Project Description

Responding to the plot’s surroundings, the design premises its spatial arrangement on creating a “Jing Park” at the podium level to allow social interaction while extending the greenery towards the twin towers, creating a “Wuhan landmark”.
The high-rise tower and low-rise tower are set on the northeast and southwest corners of the plot respectively, and are separated from each other by the walk path across the plot. The walking path connects the Waterfront Park in the northwest and the industrial heritage park in the southeast, resulting in the intersection of the landscape and the urban axes.
Inspired by the client’s corporate culture, an infinity loop wraps around the central courtyard, seamlessly threading functions and spaces while highlighting the retail shops and enterprise gallery on second and third floor.
The Jing Gallery is outlined like a floating wine glass, supported by a gleaming, golden horn base; combined with the LED curved screen facing the atrium, Jing Brand’s corporate culture is perfectly reified.

Project Link

Image Credits

Aedas

Jing Brand (Wuhan) Real Estate Project
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NDA230874

DESIGN SCORE:      /100

98

GOLDEN

Novum Design Award Winner in

2023

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