Jing Brand (Wuhan) Real Estate Project
Novum Design Award
WINNER
GOLDEN
Architectural Design Category
in
2023
Project Title
Jing Brand (Wuhan) Real Estate Project
Project Function
Corporate Headquarters and Commercial Complex
Project Location
China, Wuhan
Project Tags
Headquarter, Commercial Complex,Riverside Landmark
Office Name
Aedas
Team Members
Dr. Andy Wen, Yi Jun Qian, Jia Guo, Zhao Yin, Zhe Pang, Fengze Jia, Ye Yuan, Zelong Xu, Ran Wang, Jingrong Ning
Office Link
Copyrights
Aedas
Project Description
Responding to the plot’s surroundings, the design premises its spatial arrangement on creating a “Jing Park” at the podium level to allow social interaction while extending the greenery towards the twin towers, creating a “Wuhan landmark”.
The high-rise tower and low-rise tower are set on the northeast and southwest corners of the plot respectively, and are separated from each other by the walk path across the plot. The walking path connects the Waterfront Park in the northwest and the industrial heritage park in the southeast, resulting in the intersection of the landscape and the urban axes.
Inspired by the client’s corporate culture, an infinity loop wraps around the central courtyard, seamlessly threading functions and spaces while highlighting the retail shops and enterprise gallery on second and third floor.
The Jing Gallery is outlined like a floating wine glass, supported by a gleaming, golden horn base; combined with the LED curved screen facing the atrium, Jing Brand’s corporate culture is perfectly reified.
Project Link
Image Credits
Aedas
NDA230874
DESIGN SCORE: /100
98
GOLDEN
Novum Design Award Winner in
2023