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Elefoto Beijing Changying Interior Design

Novum Design Award
WINNER

GOLDEN

Interior Design Category

in

novum_logo_black.png

2023

Project Title

Elefoto Beijing Changying Interior Design

Project Function

Retail Photography Studio

Project Location

China, Beijing

Project Tags

Architectural Interior Design

Office Name

moss. architects

Team Members

Vince S. Ho, Meng Xia, Yingying Zhang

Office Link

Copyrights

© moss. architects

Project Description

At moss. architects, we aim to merge indoor and outdoor elements to create an interactive space, in hopes to ignite patron’s desire to enjoy sunlight and interact with nature. This project, Elefoto, is a photography studio that offers a suite of services, including costumes, makeup, photo editing, and photography.
With a five-meter-high glass cladding, this space bathes in abundant natural light. A communal area is arranged in front of the curtain wall, where an indoor garden & makeup area reside beneath a wooden ceiling trellis. This evokes the ambiance of a flowering pavilion, with outdoor mosaic pavers reminiscent of pebble paths, offering a serene respite. Natural light also permeates into the store’s front, serving to beckon passersby in the mall to leisurely detour inside.
To foster interaction, makeup tables were optimized. Traditional tables hinder conversation among friends. The improved design arranged 3 stations into a triangular island, encouraging the exchange of styling ideas, transforming the solitary act of makeup into opportunities for bonding among friends.
This is a space that not only captures images but also the essence of human connection and inspiration.

Project Link

Image Credits

© elefoto: Main Image, Optional Image 4; © moss. architects: Optional Image 1, Optional Image 2, Optional Image 3, Optional Image 5

Elefoto Beijing Changying Interior Design
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NDA230843

DESIGN SCORE:      /100

92

GOLDEN

Novum Design Award Winner in

2023

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