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Zongchuan 1929

Novum Design Award
WINNER

GOLDEN

Packing Design Category

in

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2023

Project Title

Zongchuan 1929

Project Function

Food Packaging Design

Project Location

Xi'an China

Project Tags

Oriental Cultural Context, Festive Atmosphere

Office Name

Xi'an Yiwen Brand Design Co., Ltd

Team Members

Wei Jiang, Wei Li, Ting Liu

Office Link

Copyrights

Xi'an Yiwen Brand Design Co., Ltd

Project Description

“Zongchuan 1929” is a packaging design for zongzi (glutinous rice dumplings) inspired by the historical and cultural heritage of Xi’an. Zongzi is a traditional festival food consumed during the Dragon Boat Festival, representing not only a tribute to the patriotic poet Qu Yuan from ancient times but also the preservation of traditional festivals and culture. The packaging design of this project utilizes environmentally friendly paper materials, emphasizing the concept of recyclability and showcasing the brand's commitment to social responsibility as a renowned Chinese heritage brand.

Project Link

Image Credits

Xi'an Yiwen Brand Design Co., Ltd

Zongchuan 1929
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NDA230697

DESIGN SCORE:      /100

92

GOLDEN

Novum Design Award Winner in

2023

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