Zongchuan 1929
Novum Design Award
WINNER
GOLDEN
Packing Design Category
in

2023
Project Title
Zongchuan 1929
Project Function
Food Packaging Design
Project Location
Xi'an China
Project Tags
Oriental Cultural Context, Festive Atmosphere
Office Name
Xi'an Yiwen Brand Design Co., Ltd
Team Members
Wei Jiang, Wei Li, Ting Liu
Office Link
Copyrights
Xi'an Yiwen Brand Design Co., Ltd
Project Description
“Zongchuan 1929” is a packaging design for zongzi (glutinous rice dumplings) inspired by the historical and cultural heritage of Xi’an. Zongzi is a traditional festival food consumed during the Dragon Boat Festival, representing not only a tribute to the patriotic poet Qu Yuan from ancient times but also the preservation of traditional festivals and culture. The packaging design of this project utilizes environmentally friendly paper materials, emphasizing the concept of recyclability and showcasing the brand's commitment to social responsibility as a renowned Chinese heritage brand.
Project Link
Image Credits
Xi'an Yiwen Brand Design Co., Ltd






NDA230697
DESIGN SCORE: /100
92
GOLDEN
Novum Design Award Winner in
2023