W Branch of Shanghai Parade in Xi’an
Novum Design Award
WINNER
GOLDEN
Interior Design Category
in
2023
Project Title
W Branch of Shanghai Parade in Xi’an
Project Function
restaurant
Project Location
Xi’an, China
Project Tags
restaurant design, interior design
Office Name
IN.X Design
Team Members
Qifeng Jia, Chenyang Liu, Chenjuan Jia
Office Link
Copyrights
IN.X Design
Project Description
Shanghai Parade, the brand that highlights Shanghai cuisine in Xi’an, has entered the northern market. Wu Wei, the designer of IN.X, integrates trend, enthusiasm, and innovation with the rich background of Xi’an. Thus Shanghai Parade and Xi’an unites in one lively scenery.
Shanghai Parade, originating in Shanghai and focusing on local Shanghai cuisine, opened its first restaurant in a northern city, Xi'an, facing the challenge of whether its taste and foreign brand would be accepted by local people. At the same time, the space must be in line with the cultural genes of Shanghai Parade brand itself, while being able to integrate with Xi'an culture and empower the hotel as a complement to its business.
We unravel the essence of Shanghai Parade, and connects its cuisine with the past. Despite it might not conquer the grandness of the ancient city, we still could compare them during transitory period. The trend and innovation of Parade blends with the age and scope of Xi’an. The seemingly opposite factors generate a spark, and create a beautiful new result.
Project Link
Image Credits
photographer: Yan Zheng
NDA230676
DESIGN SCORE: /100
92
GOLDEN
Novum Design Award Winner in
2023