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Chunyang Lure Bistro on Shanghai University Road

Novum Design Award
WINNER

GOLDEN

Interior Design Category

in

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2023

Project Title

Chunyang Lure Bistro on Shanghai University Road

Project Function

tavern

Project Location

Shanghai, China

Project Tags

interior design, commercial design, bar

Office Name

JIJIA Design

Team Members

Shen Jiawei, Wan Jingwen, Shu Bin

Office Link

Copyrights

JIJIA Design

Project Description

“Freedom” also seemed to be dreams in pursuit by many people since the ancient years. The trait of Chunyang is just consistent with it, suitable for weaving martial art dreams for diners so as to create commercial value. Skill should be the basic quality for a designer. More about how to design will not be mentioned here. Each designer combines his design closely with his industrial system, such as construction, budget and cooperation company, instead of achieving his design works sitting at home. Thus, what is bigger than skill is the idea. What I think about more now are what story should be put in the design and how to show the story for my clients, as well as how to bring the spirit of the brand through my design to attract diners’ empathy to create value.
Sensibility will be left to space atmosphere and the dream. While rationality will be applied to balance the realistic situations of all aspects to ensure the triumph in commerce. Even some standards and specifications in skill will be abandoned to make the dream more real , more suitable and more relaxing so as to achieve the outcome that can both satisfy the owner and us.

Project Link

Image Credits

Photographer: He Chuan

Chunyang Lure Bistro on Shanghai University Road
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NDA230675

DESIGN SCORE:      /100

95

GOLDEN

Novum Design Award Winner in

2023

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