Chunyang Lure Bistro on Shanghai University Road
Novum Design Award
WINNER
GOLDEN
Interior Design Category
in

2023
Project Title
Chunyang Lure Bistro on Shanghai University Road
Project Function
tavern
Project Location
Shanghai, China
Project Tags
interior design, commercial design, bar
Office Name
JIJIA Design
Team Members
Shen Jiawei, Wan Jingwen, Shu Bin
Office Link
Copyrights
JIJIA Design
Project Description
“Freedom” also seemed to be dreams in pursuit by many people since the ancient years. The trait of Chunyang is just consistent with it, suitable for weaving martial art dreams for diners so as to create commercial value. Skill should be the basic quality for a designer. More about how to design will not be mentioned here. Each designer combines his design closely with his industrial system, such as construction, budget and cooperation company, instead of achieving his design works sitting at home. Thus, what is bigger than skill is the idea. What I think about more now are what story should be put in the design and how to show the story for my clients, as well as how to bring the spirit of the brand through my design to attract diners’ empathy to create value.
Sensibility will be left to space atmosphere and the dream. While rationality will be applied to balance the realistic situations of all aspects to ensure the triumph in commerce. Even some standards and specifications in skill will be abandoned to make the dream more real , more suitable and more relaxing so as to achieve the outcome that can both satisfy the owner and us.
Project Link
Image Credits
Photographer: He Chuan

NDA230675
DESIGN SCORE: /100
95
GOLDEN
Novum Design Award Winner in
2023