FREZYDERM "IMMUNO"
Novum Design Award
WINNER
GOLDEN
Packing Design Category
in
2023
Project Title
FREZYDERM "IMMUNO"
Project Function
VITAMIN BOX
Project Location
GREECE
Project Tags
PACKAGING DESIGN
Office Name
ABC DESIGN COMMUNICATION
Team Members
GEORGE ZIAKAS, ANDROMACHI KAKAVA
Office Link
Copyrights
ABC DESIGN COMMUNICATION
Project Description
The packaging for FREZYDERM IMMUNO nutritional supplements was designed with comprehensive prevention in mind to strengthen the immune system.
Visually, the design was based on the capsule containing the 4 small tablets which are also the active substances.
The two arrows circling the capsule left and right highlight the comprehensive protection offered to the body.
The metal material printed on the package emphasizes the use and effect of the active substance, while the embossed varnish present in the pattern of the face focuses and emphasizes the innovation of the capsule contained within the tablets.
The colors fuchsia and light blue are characteristic of the packaging and in combination with black and silver add intensity making the action of the product understandable.
The IMMUNO logo is designed with the same color code, with the two colors creating the feeling of movement, visually emphasizing the effect of the capsule on the body.
Project Link
Image Credits
ABC DESIGN COMMUNICATION
NDA230667
DESIGN SCORE: /100
93
GOLDEN
Novum Design Award Winner in
2023