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VICTORIA'S LAB "CAKE MIXTURES"

Novum Design Award
WINNER

GOLDEN

Packing Design Category

in

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2023

Project Title

VICTORIA'S LAB "CAKE MIXTURES"

Project Function

FOOD BAG

Project Location

ATHENS GREECE

Project Tags

PACKAGING DESIGN

Office Name

ABC DESIGN COMMUNICATION

Team Members

GEORGE ZIAKAS, COSTAS LAKIS

Office Link

Copyrights

ABC DESIGN COMMUNICATION

Project Description

Following the trend of simplifying the preparation of desserts in the kitchen of the modern home, Victoria's lab presents three different cake mixes.
The design strategy of the three packages was based on the imagery of American aesthetics of the 50’s, with the handmade cake that awakens familiar memories and evokes the image of the ideal homemade dessert.
The star of the packaging is the baked cake, framed by vertical stripes covering the entire surface of the package (in different colors, corresponding to each product), accentuating thusly the image of the cake.
The logo subscribes to the graphic aesthetics of the '50s, introducing a line of products distinctively unique but also fully harmonized with the market trend for homemade cake.

Project Link

Image Credits

ABC DESIGN COMMUNICATION

VICTORIA'S LAB "CAKE MIXTURES"
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NDA230665

DESIGN SCORE:      /100

94

GOLDEN

Novum Design Award Winner in

2023

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