JEAN PAUL LAB “ICE CREAM SYRUPS”

Chocolate, cherry, strawberry, caramel and butterscotch flavored syrups are popular within consumers as they are used in foodservice establishments to flavor many preparations.
ABC DESIGN, studying the competition and the techniques of the people who prepare drinks with these syrups or use them to decorate desserts, came up with a strategy that will present the product itself in its most attractive form on the packaging.
The creative idea was based on the fluidity of the syrups and this is the desired image that the people in charge of the industry want to have as a result of their creations.
The black color on the bottle and packaging label was chosen to highlight the color and texture of the syrup.
The ease of recognizing each flavor was one of the requests and to achieve this emphasis was placed on the flow of the syrup which was visualized occupying the space around the bottle making it attractive and desirable.
The final result, strong and full of promises for taste enjoyment, earns a place in the coffee shop windows, a place that gives prestige both to the product itself and to the space that displays it.