Girls' Soft Cotton Bra
Novum Design Award
WINNER
BRONZE
Product Design Category
in
2023
Project Title
Girls' Soft Cotton Bra
Project Function
Bra
Project Location
Taiwan
Project Tags
body shape, growth, comfort, protection
Office Name
DAILYBELLE CO.,LTD.
Team Members
HUI-JU LI
Office Link
Copyrights
DAILYBELLE CO.,LTD.
Project Description
The founder is a mother of five, with three daughters and two sons. Because her children love sports, she realized that bras on the market are not able to keep girls comfortable while they are doing exercises and sports. Therefore, she decided to design a comfortable and functional Girls' Soft Cotton Bra to solve the problem of bras that restrict girls’ movement.
Many parents are too busy to take care of their children's needs, resulting in neglect of the early stages of puberty. At the same time, children do not always express their needs. To help more parents and girls, the design team developed this bra with girls' growth as the core. The product is based on body shape, growth, comfort, and protection. The material is skin-friendly, has low friction, and high elasticity, which makes girls feel comfortable and confident during puberty. If girls wear bras from a young age, they won't worry about the shape of their breasts when they grow up.
Project Link
Image Credits
DAILYBELLE CO.,LTD.
NDA230613
DESIGN SCORE: /100
75
BRONZE
Novum Design Award Winner in
2023