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Comfy Post-Surgical Reconstruction Bra

Novum Design Award
WINNER

SILVER

Product Design Category

in

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2023

Project Title

Comfy Post-Surgical Reconstruction Bra

Project Function

Surgical Reconstruction Bra

Project Location

Taiwan

Project Tags

Comfy, psychological needs, life easier

Office Name

DAILYBELLE CO.,LTD.

Team Members

HUI-JU LI

Office Link

Copyrights

DAILYBELLE CO.,LTD.

Project Description

The team has been selling bras for over 30 years. They believe that the most beautiful women are those who embrace their imperfections. The ”Comfy Post-Surgical Reconstruction Bra” is designed and developed specifically for breast cancer patients. According to Taiwan's Health Promotion Administration, MOHW, breast cancer is one of the top four cancers among women. More than 10,000 women suffer from breast cancer each year, which means that there is a significant demand for customized bras.
The team understands the physical and psychological needs of post-surgical breast cancer patients. From the early days of customizing bras for cancer patients, they began to develop and optimize the product and eventually created a functional bra that meets the needs of breast cancer patients. The product is designed with an exclusive cut that minimizes squeezing of the wound, while adjusting the shape of the breast, protecting the underarms, lower edge of the breast, and rib cage. Moreover, its elastic material reduces shoulder pressure, is skin-friendly, fits well, and enhances wearing comfort, making life easier after breast cancer surgery.

Project Link

Image Credits

DAILYBELLE CO.,LTD.

Comfy Post-Surgical Reconstruction Bra
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NDA230612

DESIGN SCORE:      /100

82

SILVER

Novum Design Award Winner in

2023

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