Comfy Post-Surgical Reconstruction Bra
Novum Design Award
WINNER
SILVER
Product Design Category
in

2023
Project Title
Comfy Post-Surgical Reconstruction Bra
Project Function
Surgical Reconstruction Bra
Project Location
Taiwan
Project Tags
Comfy, psychological needs, life easier
Office Name
DAILYBELLE CO.,LTD.
Team Members
HUI-JU LI
Office Link
Copyrights
DAILYBELLE CO.,LTD.
Project Description
The team has been selling bras for over 30 years. They believe that the most beautiful women are those who embrace their imperfections. The ”Comfy Post-Surgical Reconstruction Bra” is designed and developed specifically for breast cancer patients. According to Taiwan's Health Promotion Administration, MOHW, breast cancer is one of the top four cancers among women. More than 10,000 women suffer from breast cancer each year, which means that there is a significant demand for customized bras.
The team understands the physical and psychological needs of post-surgical breast cancer patients. From the early days of customizing bras for cancer patients, they began to develop and optimize the product and eventually created a functional bra that meets the needs of breast cancer patients. The product is designed with an exclusive cut that minimizes squeezing of the wound, while adjusting the shape of the breast, protecting the underarms, lower edge of the breast, and rib cage. Moreover, its elastic material reduces shoulder pressure, is skin-friendly, fits well, and enhances wearing comfort, making life easier after breast cancer surgery.
Project Link
Image Credits
DAILYBELLE CO.,LTD.







NDA230612
DESIGN SCORE: /100
82
SILVER
Novum Design Award Winner in
2023