Experiential Tea Appreciation in the Mountains
Novum Design Award
WINNER
GOLDEN
Photography and Photo Manipulation Design Category
in

2023
Project Title
Experiential Tea Appreciation in the Mountains
Project Function
Culture
Project Location
Lugu Township
Project Tags
unique experience, self-made, knowledge about Taiw
Office Name
YEN'S TEA GARDEN
Team Members
Ying Ling Cho
Office Link
Copyrights
YEN'S TEA GARDEN
Project Description
The Yen’s Tea Garden team takes the promotion of Taiwan tea as its focal mission and through the "Make in the Mountains, Learning from Tea" as the starting point, we adopt a friendly approach to spread tea knowledge, facilitating an end-to-end experience where young people can experience becoming a tea picker, sun-drying to making the finished product and they make their own cup of tea. This is envisaged to encourage young people through a hands-on process, to appreciate the fact that a delicious cup of tea is not easy to come by. Young people can explore tea plantations and learn more about Taiwan’s fascinating tea culture and related knowledge through professional lecturers and guides. During the experience, people can roll their own tea cakes without mixing them with other tea leaves and they are roasted and packed separately, making for a reassuring and resonating experience that is distinct from other similar experiences offered by others.Identify with the hard work and stories of tea farmers, while also allowing the public to learn about the importance of food and agricultural education and gain more knowledge about Taiwanese tea.
Project Link
Image Credits
Private

NDA230396
DESIGN SCORE: /100
91
GOLDEN
Novum Design Award Winner in
2023