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Ipirotissa

Novum Design Award
WINNER

GOLDEN

Packing Design Category

in

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2023

Project Title

Ipirotissa

Project Function

Xmas 2022 Packaging

Project Location

ATHENS

Project Tags

limited, Xmas, packaging, birds, illustration

Office Name

A.S. Strategy, Branding & Communication

Team Members

9

Office Link

Copyrights

A.S. Strategy, Branding & Communication

Project Description

Ipirotissa is the well-known delicatessen with fine products from every corner of the planet. It is known for its updated cellar, for sweet and savoury creations, for its coffee, but also for its French flavours, with the signature of Chef Pâtissier, Stefan Suvée. We were asked to create festive boxes for Christmas, matching the style and level of the brand. Wanting to escape from every Christmas cliché, we invented a spring in the heart of the holidays, a different spirit of Christmas. The illustration, with the first impression, creates a light movement, as if the breeze were blowing soft leaves, flowers and feathers, like small pleasures of pleasure. But when you look at it more closely, you understand that it describes a story. It talks about a sun that illuminated nature unexpectedly. She then blossomed in the middle of Christmas, in a magical exclusive spring. The flowers attracted the butterflies. The butterflies turned golden under the sunbeams. Their glow attracted the birds, who flew down. They sat down in the bushes and began to chirp. And all these together created a complex of colors, sounds and sensations that deeply capture the delight that springs up.

Project Link

Image Credits

A.S. Strategy, Branding & Communication

Ipirotissa
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NDA230204

DESIGN SCORE:      /100

98

GOLDEN

Novum Design Award Winner in

2023

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