Ipirotissa
Novum Design Award
WINNER
GOLDEN
Packing Design Category
in
2023
Project Title
Ipirotissa
Project Function
Xmas 2022 Packaging
Project Location
ATHENS
Project Tags
limited, Xmas, packaging, birds, illustration
Office Name
A.S. Strategy, Branding & Communication
Team Members
9
Office Link
Copyrights
A.S. Strategy, Branding & Communication
Project Description
Ipirotissa is the well-known delicatessen with fine products from every corner of the planet. It is known for its updated cellar, for sweet and savoury creations, for its coffee, but also for its French flavours, with the signature of Chef Pâtissier, Stefan Suvée. We were asked to create festive boxes for Christmas, matching the style and level of the brand. Wanting to escape from every Christmas cliché, we invented a spring in the heart of the holidays, a different spirit of Christmas. The illustration, with the first impression, creates a light movement, as if the breeze were blowing soft leaves, flowers and feathers, like small pleasures of pleasure. But when you look at it more closely, you understand that it describes a story. It talks about a sun that illuminated nature unexpectedly. She then blossomed in the middle of Christmas, in a magical exclusive spring. The flowers attracted the butterflies. The butterflies turned golden under the sunbeams. Their glow attracted the birds, who flew down. They sat down in the bushes and began to chirp. And all these together created a complex of colors, sounds and sensations that deeply capture the delight that springs up.
Project Link
Image Credits
A.S. Strategy, Branding & Communication
NDA230204
DESIGN SCORE: /100
98
GOLDEN
Novum Design Award Winner in
2023