YOGG

A high protein yogurt dessert which combines yogurt and egg. Health together with strength. Positive energy along with love for life. The combination of the two ingredients creates a name which is the combination of their letters. The ‘yog’ from ‘yogurt’ steals a ‘g’ from the ‘egg’ and creates a new sensation. The double ‘g’ adds dynamism to this product which is addressed to health-conscious people. In a subliminal way, it offers the perception of a double nutritional value. The colour blue breaks the code of the category which usually is black. A dramatic zoom to the spoon with the product makes it desirable and also conveys strength.