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COLORFUL ZHANGZHOU

Novum Design Award
WINNER

GOLDEN

Packing Design Category

in

novum_logo_black.png

2023

Project Title

COLORFUL ZHANGZHOU

Project Function

Package

Project Location

Zhangzhou, China

Project Tags

Package, Zhangzhou, Culture

Office Name

ANSWER CULTURE

Team Members

Yangchao Wu

Office Link

Copyrights

ANSWER CULTURE

Project Description

The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. The project, beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, it chooses“green” as the primary brand color and the city emblem, the “daffodil.”Our goal remains to help Zhangzhou achieve rural revitalization.
The daffodil, which is Zhangzhou City's official flower, is also the provincial flower of Fujian. In Zhangzhou, you may get daffodil couplets, New Year photos, handicrafts, potted plants, and more and more. Based on this, the Mid-Autumn moon cake of this brand chooses the "daffodil", which is the city's most emblematic flower, as its creative element, with the concept of "Lingbo Fairy" (the reputation of daffodil). The innovative blending of the city's distinctive daffodil mark and Chinese traditional festivals is evident when the package is opened and a three-dimensional daffodil is visible gently blooming

Project Link

Image Credits

ANSWER CULTURE

COLORFUL ZHANGZHOU
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NDA230148

DESIGN SCORE:      /100

92

GOLDEN

Novum Design Award Winner in

2023

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