COLORFUL ZHANGZHOU
Novum Design Award
WINNER
GOLDEN
Packing Design Category
in
2023
Project Title
COLORFUL ZHANGZHOU
Project Function
Package
Project Location
Zhangzhou, China
Project Tags
Package, Zhangzhou, Culture
Office Name
ANSWER CULTURE
Team Members
Yangchao Wu
Office Link
Copyrights
ANSWER CULTURE
Project Description
The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. The project, beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, it chooses“green” as the primary brand color and the city emblem, the “daffodil.”Our goal remains to help Zhangzhou achieve rural revitalization.
The daffodil, which is Zhangzhou City's official flower, is also the provincial flower of Fujian. In Zhangzhou, you may get daffodil couplets, New Year photos, handicrafts, potted plants, and more and more. Based on this, the Mid-Autumn moon cake of this brand chooses the "daffodil", which is the city's most emblematic flower, as its creative element, with the concept of "Lingbo Fairy" (the reputation of daffodil). The innovative blending of the city's distinctive daffodil mark and Chinese traditional festivals is evident when the package is opened and a three-dimensional daffodil is visible gently blooming
Project Link
Image Credits
ANSWER CULTURE
NDA230148
DESIGN SCORE: /100
92
GOLDEN
Novum Design Award Winner in
2023