Fatface cafe 3.0

Our design implants the brand values into the space, and proposes “one's own rebel" as the main thread that runs through all the elements. Rebellion is often labeled pejoratively. In this era, people are quick to jump on the bandwagon. Perhaps a spontaneous and proactive rebellion is precisely what we need in order to achieve one’s own realization. Being able to be oneself freely seems to already meet the bar of a rebel. Moreover, choosing to remain authentically true to oneself as we experience the hardships in reality is a precipitation of persistence and courage. We hope to convey such attitude of the brand through the space.

The rebellion of the interior space is reflected in its flexibility. The logic of the floor plan allows us to easily dismantle, reassemble and adjust the space to serve diverse functions with a solid foundation. Most importantly, it is a space that promotes interaction and communication.

We hope this place can make people forget about their physical bounds, and focus on the essence of the message. We hope our design offers an uncompromising persistence, a desirable rebellion, and the freedom to explore more possibilities.