BEIJING INTERNATIONAL NEW SPACE SALES CENTER

Breaking the rules is the eternal theme of art. This space boldly turns a functional space into an art venue, conveying the spiritual core in the form of an art gallery. The entire design revolves around the atrium staircase, which serves as a longitudinal channel linking the two levels of space, thus forming a point of origin that extends outward, while the extended public area embodies the concept of simplicity in the pure white space of the gallery. The black staircase forms a strong contrast in the purity, guiding people's visual path with a sense of presence that cannot be ignored, transforming into a line that cleverly binds the indoor objects with the outdoor scenery, further extending the space. The brightly colored art installations dotted in the white background are the indispensable soul of the whole space, just as white paper can only become a painting if it is painted with color. Balloons folded into dogs, balloons flying into the sky, these childish images fill the cultural core of the whole space, both as a self-reflection and a celebration of innocence, making the space a place where the past, the present and the future meet.