ETTE
Novum Design Award
WINNER
GOLDEN
Interior Design Category
in
2022
Project Title
ETTE
Project Function
Jewelry Store
Project Location
China, Chongqing
Project Tags
Interior, Store, Retail, Display
Office Name
HOGOSO DESIGN
Team Members
Qinwei Hu, Zi'an Zhou
Office Link
Copyrights
HOGOSO DESIGN
Project Description
The solution designed for ETTE Jewelry is a custom-designed artistic theme space with a great sense of storytelling and topics, stringing up the memory of the place and brand connotation with a symbolic and inspiring space story. The metaphor of the puzzle is the answer to the current development of physical business given by the design of HOGOSO.
The deep black superimposed on the multi-dimensional theme space, with interactive puzzle design, the symbolic space strongly attracts visitors to start a creative journey of exploration, presenting a unique design aesthetic.Time is considered the beginning of the universe, and the memories that carry it are precious.
The central display area is the focus of the space, symbolizing the leadership of the space, and in the symbolic structure, it is the inspiration. The use of transparent glass with lamps, surrounded by decorative dynamic LED displays, the interplay of visuals creating a parallax of time and space. The mirrored stainless steel ceiling reflects the overall reflection to the top as if it is a freezing point of time for different space traversal.
Project Link
Image Credits
yuuuun studio
NDA220568
DESIGN SCORE: /100
93
GOLDEN
Novum Design Award Winner in
2022