Dreamland Encounter
Novum Design Award
WINNER
GOLDEN
Interior Design Category
in
2022
Project Title
Dreamland Encounter
Project Function
Sales Center
Project Location
China, Huai'an
Project Tags
Time, Space, Inheritance, Oriental, Culture
Office Name
Pai Element Creative Space (Shenzhen) Co., Ltd
Team Members
Yang Jian, Huang Linfeng, Du Zuxiang
Office Link
Copyrights
Pai Element Creative Space (Shenzhen) Co., Ltd
Project Description
This project, located in Huai'an, a millennium ancient city of Jiangsu Province, is rooted in the aesthetics of the times and the cultural confidence of the east. Based on the cultural foundation of Huai'an "Millennium Canal", the project sets out from the three aspects of artistry, interactivity and topicality, and unfolds the storyline with the image of "the helmsman traveling through time and space", showing the urban characteristics of Huai'an in the inheritance of the Oriental culture in the long history.
Considering the integration of the design and geography and its implication, the designer puts the miniature landmarks and landscapes into the interior in the design of the overall sales office space, forming an artistic conception connected with the local culture and nature. In addition, multiple art installations are combined with the modern multimedia art in the space, featuring great publicity effect. Starting with the reception front hall, a group of miniature State Preceptor Pagoda are hung upside down as the spiritual totem of the whole storyline.
Project Link
Image Credits
Ming Yan
NDA220537
DESIGN SCORE: /100
96
GOLDEN
Novum Design Award Winner in
2022