Ya Bloom

Novum Design Award
WINNER

SILVER

Packing Design Category

in

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2022

Project Title

Ya Bloom

Project Function

Packaging design for a series of products

Project Location

Kifisia

Project Tags

Water, Infusion, flavour, natural, healthy

Office Name

A.S Strategy, Branding & Communication

Team Members

9

Office Link

Copyrights

Antonia Skaraki

Project Description

Given the task of transforming water drinking from a boring routine to an exciting and flavorful experience, we created a new health beverage that perfectly describes the simple concept of infused water. Naming the brand Yabloom for the sound one makes when they dive underwater (“splash” in English, “bloom” in Greek), we also communicated the simplicity of preparing a flavored water beverage on the packaging itself, as well as the chosen palette, with colors that perfectly illustrate the result of fruits when entering a liquid.
Yabloom’s visual identity supports the concept of natural flow, providing liquid elements with color.

Project Link

Image Credits

Andreas Deskas

Ya Bloom
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NDA220393

DESIGN SCORE:      /100

84

SILVER

Novum Design Award Winner in

2022