Ya Bloom
Novum Design Award
WINNER
SILVER
Packing Design Category
in

2022
Project Title
Ya Bloom
Project Function
Packaging design for a series of products
Project Location
Kifisia
Project Tags
Water, Infusion, flavour, natural, healthy
Office Name
A.S Strategy, Branding & Communication
Team Members
9
Office Link
Copyrights
Antonia Skaraki
Project Description
Given the task of transforming water drinking from a boring routine to an exciting and flavorful experience, we created a new health beverage that perfectly describes the simple concept of infused water. Naming the brand Yabloom for the sound one makes when they dive underwater (“splash” in English, “bloom” in Greek), we also communicated the simplicity of preparing a flavored water beverage on the packaging itself, as well as the chosen palette, with colors that perfectly illustrate the result of fruits when entering a liquid.
Yabloom’s visual identity supports the concept of natural flow, providing liquid elements with color.
Project Link
Image Credits
Andreas Deskas





NDA220393
DESIGN SCORE: /100
84
SILVER
Novum Design Award Winner in
2022