Unikāls — Cheongdam Aesthetics Clinic

The idea of the project is to create a design that strengthens the brand identity of the Korean aesthetic clinic located at International Plaza. Taking the futuristic concept as the main theme, the design is established through the use of reflective surfaces and simple dynamic geometric shapes. Glowing in simplicity, this is what we aim for. Special attention has been paid to the locations and positioning of light sources, where each strip of light is carefully planned to draw attention to the specific features of the overall design, such as contrasting the curved edges present in the space and highlighting product displays.
The design is putting emphasis on creating a space that exudes a clean and hygienic spatial feeling to provide a better experience for the clinic visitors. Drawing inspiration from Korean beauty principles, a monochrome color palette is used to translate the pristineness and minimal characteristics of the Korean beauty routine into the space. The whitewashed space is expected to bring a sense of calmness and tranquility the moment visitors step into the clinic, leaving all stress to focus on their beauty rejuvenation journey.