The One Coffee

LIN COFFEE was firstly established in Tainan, starting off there, it has been extending its journey till Kaohsiung and Taichung. With the spirit of initial fascination for coffee, now it decides to share the best coffee with more people it encounters along the way.

LIN COFFEE decides to focus on its business in Taichung. Taking “Royal Taste, Upgraded Quality” as the main concept, it decided to bring out the new brand THE ONE. THE ONE symbolizes the European exquisite coffee culture, integrating with particular features of golf and high-end pet products. The whole Visual Identity System is rebranded, from brand naming, font design, color choices, to merchandise, leading to the new journey towards the best coffee experience.

The brand naming: THE ONE- The Good One, brings out two essential elements of the brand. “THE” means the only and the limited edition; Thus, no matter it’s either on the service or the coffee itself, THE ONE always offers the unique and high-quality experience. “ONE” symbolizes the coffee beans; the gift of nature that is reaped from the land, contributing to life with coffee.