FREZYDERM "SENSITIVE KIDS DEODORANT"

FREZYDERM created the SENSITIVE KIDS DEODORANT a deodorant suitable for children and adolescent skin of special technology without alcoholic lotions.
The challenge for ABC design was to create a product with a child and teen friendly image, giving an aesthetic image that would arouse their interest and use of the product.
The idea was based on the freedom of play and expression of children.
With the upside-down cartoon figure characterizing the deodorant, the hero enjoys the game without being afraid to be exposed.
The visual design in the box and in the slive, apart from the yellow, happy and optimistic hero, presents a clean and healthy color aesthetic with turquoise and white colors, emphasizing the freshness and cleanliness that the product offers.
To protect the product the container was coated with sleeve so that it is difficult to open or test except by the buyer of the product.