"La Vittoria" chocolate mix

Vittorio Gourmet Espresso created 2 chocolate products, especially for coffee shops.
The products in this market have been more or less conservative and basic, but this has changed recently. Packaging for coffee shops is becoming more and more sophisticated and beautiful. This change has motivated us to design the packaging for Vittorio Gourmet Espresso, aiming to stand out and win a special place in the spaces that it is consumed.
We chose a matte varnished metallic material bag, projecting the impressive women figures in vivid colors that link to the products place of origin, and ethnic elements that indicate originality. The background design was based on tribal patterns and shapes of Africa and South America, places where chocolate is produced.