"La Vittoria" chocolate mix

Novum Design Award
WINNER

GOLDEN

Packing Design Category

in

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2022

Project Title

"La Vittoria" chocolate mix

Project Function

BEVERAGES

Project Location

ATHENS, GREECE

Project Tags

PACKAGING

Office Name

ABC DESIGN COMMUNICATION

Team Members

GEORGE ZIAKAS

Office Link

Copyrights

ABC DESIGN COMMUNICATION

Project Description

Vittorio Gourmet Espresso created 2 chocolate products, especially for coffee shops.
The products in this market have been more or less conservative and basic, but this has changed recently. Packaging for coffee shops is becoming more and more sophisticated and beautiful. This change has motivated us to design the packaging for Vittorio Gourmet Espresso, aiming to stand out and win a special place in the spaces that it is consumed.
We chose a matte varnished metallic material bag, projecting the impressive women figures in vivid colors that link to the products place of origin, and ethnic elements that indicate originality. The background design was based on tribal patterns and shapes of Africa and South America, places where chocolate is produced.

Project Link

Image Credits

GEORGE ZIAKAS

"La Vittoria" chocolate mix
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NDA220116

DESIGN SCORE:      /100

98

GOLDEN

Novum Design Award Winner in

2022