Honey "Treli Arkouda"

Novum Design Award
WINNER

GOLDEN

Packing Design Category

in

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2022

Project Title

Honey "Treli Arkouda"

Project Function

FOOD

Project Location

ATHENS, GREECE

Project Tags

PACKAGING

Office Name

ABC DESIGN COMMUNICATION

Team Members

COSTAS LAKIS

Office Link

Copyrights

ABC DESIGN COMMUNICATION

Project Description

The challenge was to find a name and art line that would create positive consumer feelings about honey. The idea was based on local honey-loving bears.
The name "Treli Arkouda" (crazy bear) as well as the fantastic story created for a tourist who saw a bear dancing while eating honey led to the artistic design of the label.
The design started with the choice of the painter who was chosen to give with his own personal style the depiction of the dancing bears. This created a friendly, sensitive but also funny image of the two bears with the umbrella and the basket, giving the labels a unique character that in combination with its graphic elements differentiated it from the competition.
The colors used, blue and purple, are inspired by the lake and the spring flowers of Prespa.
The "Treli Arkouda" labels with the bears dancing happily take us to the fairytale world of the taste and purity of honey.

Project Link

Image Credits

KORNILIOS NIKOLAIDIS

Honey "Treli Arkouda"
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NDA220115

DESIGN SCORE:      /100

95

GOLDEN

Novum Design Award Winner in

2022