Challenger League Sports-Themed Retail District
Novum Design Award
WINNER
BRONZE
Interior Design Category
in

2021
Project Title
Challenger League Sports-Themed Retail District
Project Function
Retail District
Project Location
China, Changchun
Project Tags
Commercial, Retail, Sport, Community, Value
Office Name
HDD Design Consultant Co., Ltd.
Team Members
Yongtao Huang, Junji Wang, Jingchao Zhou
Office Link
Copyrights
HDD Design Consultant Co., Ltd.
Project Description
This case involves the reconstruction of the sports floor of the mall. After undertaking this project, we made a comprehensive analysis based on the business status and customer hierarchy of the mall. We broke through the traditional layout of indoor shopping centers in our design, and divided this floor in nine themes. With the design concept of “community first”, we reengineered the business system, introduced an active and passive resilience strategy, and offered diversified and contextualized public spaces based on the current trends and interests of the youth, breaking the limitations of “traditional boxes”, and infusing an open soul into the space.
In this case, sustainable materials like plant fiberboards are used to serve as finishes in place of mainstream materials, and to meet the fire prevention demand. Energy-saving and environment-friendly LED lamps are used for lighting, and new technologies are used to create variable color LED strips and dynamic LED boxes, and brilliant varying lighting effects, thereby meeting commercial operation needs, and creating a more high-tech and modern atmosphere.
Project Link
Image Credits
Tony Chen







NDA210924
DESIGN SCORE: /100
74
BRONZE
Novum Design Award Winner in
2021