Haoxiangni Light Health Care Young Life Hall
Novum Design Award
WINNER
BRONZE
Interior Design Category
in
2021
Project Title
Haoxiangni Light Health Care Young Life Hall
Project Function
Store
Project Location
China, Zhengzhou
Project Tags
Interior Design, Store, Nature, Simple
Office Name
MET Creative Brand
Team Members
Beiyu Zhang, Yibing Zhou, Yuyun Zhu
Office Link
Copyrights
MET Creative Brand
Project Description
This project covers a total area of 180 square meters. The design is simple and neat. Through progressive display, tea, cultural and creative products, gift boxes, leisure experience, souvenirs and other products are clearly presented to customers. The overall design focuses on the creation of atmosphere, presenting a relaxed sales and shopping scene and a comfortable and leisurely social scene.
In terms of material selection, Haoxiangni Jujube "Light Health Care Young Life" food and health hall is paved with a large area of wood veneer and straw mud. Through the texture of natural particles and warm and soft colors, people can feel close to nature and return to the real world. Raw materials are used as decorations on the wall, which echoes the consistent concept of food and medicine homology. The natural and simple design style is just like a business card, so that every guest can intuitively feel the freshness, nature and health of the product.
In the way of goods display, the designer abandons the traditional straightforward description, and uses a large amount of space to show the raw materials and production steps of the products to the customers directly.
Project Link
Image Credits
Ming Chen
NDA210901
DESIGN SCORE: /100
72
BRONZE
Novum Design Award Winner in
2021