The Treasure of Zbojniks
Novum Design Award
WINNER
GOLDEN
Packing Design Category
in

2021
Project Title
The Treasure of Zbojniks
Project Function
Label Design for Fruit Distillates
Project Location
Design Studio Location - Prague, Czech Republic; Product Location - Bratislava, Slovakia
Project Tags
Packaging, Alcohol, Engraving, Illustration,Slovak
Office Name
Amoth Studio
Team Members
Art director: Sasha Sharavarau (Amoth Studio), Designer: Sasha Sharavarau (Amoth Studio), Illustrator: Tania Sharavarava (Amoth Studio), Artworker: Robert Špecián, Photography: Sabino Studio, Client: ST. NICOLAUS - trade, a.s.
Office Link
Copyrights
Design and Illustration Copyrights - Amoth Studio; Texts and Zbojnicka Brand and Product Copyrights - ST. NICOLAUS - trade, a.s.
Project Description
Our goal was to develop the label design for a line of medium-segment Slovak fruit distillates. We needed to create a pronounced and unique mood for the new brand and to preserve and convey Slovak culture and traditions.
We decided to create a story around the name of the brand, “Zbojnícka” (means belonging to a "Zbojník"). Zbojníks were robbers, who participated in insurgencies against serfdom - Slovak "Robin Hoods". "Zbojnícka distillates are the true treasure of Zbojníks" - this became our main inspiration.
Each element of the label has its significance and tells unique stories from the Slovak folklore.
We chose matte crème paper with a soft texture, to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product.
The label is created in two colors, with only the name of the product, “Zbojnícka”, differing in terms of its colour and the printing technique. For it, we used gold embossing, which further associates the product with the treasures of Zbojníks.
Project Link
Image Credits
Art director: Sasha Sharavarau (Amoth Studio), Designer: Sasha Sharavarau (Amoth Studio), Illustrator: Tania Sharavarava (Amoth Studio), Artworker: Robert Špecián, Photography: Sabino Studio

NDA210681
DESIGN SCORE: /100
92
GOLDEN
Novum Design Award Winner in
2021