Pure Series Packaging
Novum Design Award
WINNER
SILVER
Packing Design Category
in
2021
Project Title
Pure Series Packaging
Project Function
Pet product packaging
Project Location
Shenzhen City, China
Project Tags
Pet product, Packaging, Water, Pure
Office Name
Shenzhen Laika Technology Co., Ltd.
Team Members
Ouzhu Huang, Qinjie Lu, Yongjie Fang
Office Link
Copyrights
Shenzhen Laika Technology Co., Ltd.
Project Description
LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden. The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design. First, we want the packaging to visually show what we are selling and what the product looks like while maintaining artistic characteristics. Pure series packaging used the two-dimensional pattern of five sides of the product to directly demonstrate the products. In addition, the patterns can also satisfy the artistic appreciation of packaging. The gradual blue color aims to make consumers think of clean flowing water. Secondly, we hope that the packaging can stand out among many similar products to attract customers and enhance their desire to buy. the large area of white on the packaging is not only because the main color of the product is white, but also allows consumers to better pay attention to the product itself.
Project Link
Image Credits
Shenzhen Laika Technology Co., Ltd.
NDA210480
DESIGN SCORE: /100
84
SILVER
Novum Design Award Winner in
2021