AS Dorayaki
Novum Design Award
WINNER
GOLDEN
Interior Design Category
in
2021
Project Title
AS Dorayaki
Project Function
Store
Project Location
China, Hangzhou
Project Tags
Interior Design, Store, Simplicity, Fashion
Office Name
Damai Interior Design
Team Members
Black Lv, Liheng Wang, Juju Hu, Mengjia Cheng
Office Link
Copyrights
Damai Interior Design
Project Description
The overall design adopts the industrial style popular among young people with the principal aesthetic line of interpreting the concept that less is more: concrete grey with natural mottled texture and transparent glass curtain wall form a nude boundary externally and internally, and concise and modern gray space gives people a feeling of men going into noisy crowd to drown his own clamor of silence.
Limited shopfront width adopts the large-area French window design, presenting a broader visual space. The designer hopes that glazed windows can be the carrier connecting with passersby instead of an enclosure that passersby only glance at or through which passersby look for their shadows. Outdoor space conceded can provide passersby in a hurry to go on a trip or people who idle about on the street with a rest place.
The stainless-steel bench against the wall for customers as the waiting area with few seats aims to increase the flow frequency of customers. Simple standing table divides the flow line of people and creates a scene of the pop-up operation mode, while standing beside the table, customers can feel the soft and warm lighting.
Project Link
Image Credits
Hangzhou Hanmo Cultural Transmission
NDA210428
DESIGN SCORE: /100
92
GOLDEN
Novum Design Award Winner in
2021