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AS Dorayaki

Novum Design Award
WINNER

GOLDEN

Interior Design Category

in

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2021

Project Title

AS Dorayaki

Project Function

Store

Project Location

China, Hangzhou

Project Tags

Interior Design, Store, Simplicity, Fashion

Office Name

Damai Interior Design

Team Members

Black Lv, Liheng Wang, Juju Hu, Mengjia Cheng

Office Link

Copyrights

Damai Interior Design

Project Description

The overall design adopts the industrial style popular among young people with the principal aesthetic line of interpreting the concept that less is more: concrete grey with natural mottled texture and transparent glass curtain wall form a nude boundary externally and internally, and concise and modern gray space gives people a feeling of men going into noisy crowd to drown his own clamor of silence.
Limited shopfront width adopts the large-area French window design, presenting a broader visual space. The designer hopes that glazed windows can be the carrier connecting with passersby instead of an enclosure that passersby only glance at or through which passersby look for their shadows. Outdoor space conceded can provide passersby in a hurry to go on a trip or people who idle about on the street with a rest place.
The stainless-steel bench against the wall for customers as the waiting area with few seats aims to increase the flow frequency of customers. Simple standing table divides the flow line of people and creates a scene of the pop-up operation mode, while standing beside the table, customers can feel the soft and warm lighting.

Project Link

Image Credits

Hangzhou Hanmo Cultural Transmission

AS Dorayaki
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NDA210428

DESIGN SCORE:      /100

92

GOLDEN

Novum Design Award Winner in

2021

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