Avgoulakia

The Brief

When you want to taste a classic product in an unexpected way, you need unexpected packaging. That’s what we had to create for Avgoulakia, through a concept that could convey the uniqueness of the brand.

Our Creative Work

Once upon a time… there was a creative team. That’s their story; a story about heroes and heroines, and creators that decided to play outside the box! A story about eggs, aka a commodity product, and an unexpected branded experience.

Step 1: Mood board

The right packaging always makes a difference. After all, unlike other types of design, product packaging design results in something tangible. It’s much more personal: we hold and share it. That’s why we wanted to create packaging that would convey the laid-back, carefree mood of the brand.

Step 2: Storytelling

Storytelling is as old as time... It’s in our DNA to repeat and relive stories that delight us. That’s why all brands need a little help crafting a cohesive narrative. And all great stories start from within; in our case, from everyone in the creative team! We remained closely involved in the project, and ‘lived’ as imaginative characters for over a month, creating the Avgoulakia heroes