Novum Design Award


Packing Design Category



Project Title

ICEFACTUM Ice Cream Cups

Project Function

Ice Cream Cups

Project Location

Germany, Hemer

Project Tags

Packaging design, unique

Office Name


Team Members

Martin Schrodt, TÖLLE STUDIOS

Office Link


Martin Schrodt, TÖLLE STUDIOS

Project Description

Italy - here gelato, the best Italian ice cream, is cultural property. Refreshment in summer, savor in winter - fresh, creamy gelato all year round. However, the packaged gelato for storing is mostly an industrial good with many artificial additives. And the ice cream cups show this too. They are overloaded with colors and mostly unnecessary information. Our goal was to design an ice cream cup that stands out from the crowd with its puristic design in a canon of pastel shades.

A design ice cream cup that stands out from the crowd with its puristic design and directs the focus on the essentials. The gelato. Already by the pastel shades the buyer can conclude on the contents.

Buying gelato is usually an impulse purchase. Especially the first purchase is significantly influenced by the design of the ice cream cups. The trust of the customer must be won. Once having tasted the gelato and when later he wants to buy this gelato again, he must be able to remember the ice cream cup design. This is where the ICEFACTUM ice cream cups start. Because their design is high quality and unique. You recognize them immediately out of the crowd.

Project Link

Image Credits

Martin Schrodt

ICEFACTUM Ice Cream Cups


DESIGN SCORE:      /100



Novum Design Award Winner in



This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2020. For participate public voting press the facebook like button below once between 15.08.2020. - 15.09.2020. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2020. 20:00 UTC+1

Registration for Novum Design Award 2020 is open!

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