Design Consciousness – Small Things with Big Heart
Novum Design Award
WINNER
GOLDEN
Furniture Design Category
in
2020
Project Title
Design Consciousness – Small Things with Big Heart
Project Function
Product Design, Experience Design, Social Design
Project Location
Germany, Pforzheim
Project Tags
Product and Industrial Design, Experience Design
Office Name
Sheng-Hung Lee Design
Team Members
Designer: Sheng-Hung Lee; EMMA Creative Center Team: Almut Benkert (Head of Creative Industries, Director of EMMA Creative Center), Fabian Jäger (Property Management), Alexandra Vogt (Project Management), Benedikt Adler (Exhibition Designer), Erwin Wagner (Videographer) and Matilde de Sousa Outeiro (Intern); Design Mentor: Tim Storti (Creative Director of PEARL CREATIVE), Mirjam Hiller (Jewelry Designer) and Bettina Weiss (Senior Designer at Adidas)
Office Link
Copyrights
Sheng-Hung Lee
Project Description
During the three-month Designer in Residence program in Germany, the designer was inspired by the daily life in Pforzheim and translated the observation into 12 mindful and meaningful product designs, ranging from umbrella, brush, toothpaste, stamp, cup, toilet paper holder, clothe hanger to Post-it and gathered overall design process to a documentary book “Design Consciousness: Small Things with Big Heart” Mainly the designer captured moments that he felt interesting and thought-provoking during the time he jogged at the public park in the morning, the co-working place he shared with other creative talents and the time he stayed in the city. The photos are not visually attractive compared with professional photography, but they are mostly relevant to people’s daily lives. The method the designer has applied in the project is dividing “see” into 3 different layers with different definitions accordingly: Observation, Consideration, and Interpretation through an inquiry-driven process.
Website and Video
https://www.smallthingswithbigheart.com/
https://shenghunglee.wixsite.com/design/designconsciousness
Project Link
Image Credits
Sheng-Hung Lee
NDA200323
DESIGN SCORE: /100
96
GOLDEN
Novum Design Award Winner in
2020