Novum Design Award
Interior Design Category
Interior, Office, Design, Space, Corporate
Juan Carlos Baumgartner / Shantal Bravo Vega / Maria Teresa Darela / Carlos Juarez / Arturo Arenas
People today seek to generate their own income and manage their own time, they also seek to trust their own ability to improve their quality of life; consequently, REDUS has developed a long-term strategy that will strengthen its market position by entering the commercial environment in Paseo de la Reforma with its new offices.
The design was based on a new trend of design and architecture that understands that good ideas need real and suggestive physical spaces, spaces that have the power to attract creative talent from different sectors.
The importance of generating a culture that promotes innovation and the creation of new ideas is finally being embraced. The generation of such a culture will have a direct relationship with the skillful, functional and aesthetic planning of the space. The entrance tour begins with an access tunnel with exposed projects, that show what is being built in images and videos as work experience. The welcome wall greets the visitor with its name and a distinctive phrase, connecting it immediately with the corporate identity. Thus, as they walk they discover different spaces that break with the preconceived image of a regular office.
DESIGN SCORE: /100
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