INFAMUSE
Novum Design Award
WINNER
SILVER
Packing Design Category
in
2019
Project Title
INFAMUSE
Project Function
Fashion and Packing Design
Project Location
Mexico City, Mexico
Project Tags
fashion, packing, branding
Office Name
Anagrama
Team Members
Anagrama
Office Link
Copyrights
Anagrama
Project Description
The Client
Infamuse is a Los Angeles based online fashion store.
The Objective
Design a brand for Infamuse integrating an against-the-ordinary communication attitude and generating a voice with a disruptive presence.
The Solution
Our objective centered on integrating the product shipping concept with the identity merging its distinctive components through an unconventional aesthetical perspective. The clothing was inspired by street fashion and pop-culture icons reinforced by a carefully selected color palette. The project outcome results in a brand departing from the conventional.
Project Link
Image Credits
Anagrama
NDA190520
DESIGN SCORE: /100
88
SILVER
Novum Design Award Winner in
2019