Urban Enframement

As our proprietors have planned to build a boutique and hotel type apartment building as a landmark in the Xinyi Planning District, the most central metropolitan area in Taipei City. As the sales office is located in old buildings in row that are waited to be renovated, an unimaginable visual image is created to amplify the conflicts of the transition from the old to the new.

This project includes two stores in the curbside, with the sales office on the right and the model house on the left. A large advertising billboard in the facade above the second floor is imagined to be an urban display window that can attract people’s eyes to this unique building at first glance.

The shop window of the model house on the left-hand side is arranged with a special image: as all houses are fully decorated and furnished for the future owners, all things needed in life are painted white and a red suitcase is put n the middle of the shop window, which, on one hand, strengths the sales strategies, and one the other hand, makes an image of selling branded clothes as a boutique’s shop window.