Jason Naylor x Rag & Bone for PRIDE
Novum Design Award
WINNER
BRONZE
Fashion and Textile Design Category
in
2019
Project Title
Jason Naylor x Rag & Bone for PRIDE
Project Function
T-shirt design, Mural painted, Decals for all store windows globally
Project Location
New York City
Project Tags
Fashion, Rag & Bone, Jason Naylor, Pride, LOVE
Office Name
Fillin, Inc.
Team Members
Jackie Collins, Thomas Feinstein, Jason Naylor, Elise Costello
Office Link
Copyrights
Jason Naylor, Fillin, Inc.
Project Description
The two t-shirt designs will be sold exclusively at key Rag & Bone stores with 20 percent of the proceeds to benefit the Trevor Project, one of the leading national non-profit organizations providing crisis intervention and suicide prevention services to the LGBTQ youth. The t-shirts feature Naylor’s signature graphic motifs with playful riffs on individuality and togetherness. To further amplify the launch of the t-shirts during Pride month, Rag & Bone will host events at its stores in Los Angeles, Philadelphia, Georgetown, Boston, New York, Chicago, San Francisco and London.
“Supporting creativity, individuality and equality have long been important core values to Rag & Bone,” said Marcus Wainwright, founder and chief brand officer at Rag & Bone. “We’re honored to partner with the Trevor Project for Pride, particularly with the 50th anniversary of the Stonewall Riots. That legacy is a part of our city’s history and communities all over the world.”
Project Link
Image Credits
Rag & Bone x Jason Naylor
NDA190353
DESIGN SCORE: /100
77
BRONZE
Novum Design Award Winner in
2019