top of page

Jason Naylor x Rag & Bone for PRIDE

Novum Design Award
WINNER

BRONZE

Fashion and Textile Design Category

in

novum_logo_black.png

2019

Project Title

Jason Naylor x Rag & Bone for PRIDE

Project Function

T-shirt design, Mural painted, Decals for all store windows globally

Project Location

New York City

Project Tags

Fashion, Rag & Bone, Jason Naylor, Pride, LOVE

Office Name

Fillin, Inc.

Team Members

Jackie Collins, Thomas Feinstein, Jason Naylor, Elise Costello

Office Link

Copyrights

Jason Naylor, Fillin, Inc.

Project Description

The two t-shirt designs will be sold exclusively at key Rag & Bone stores with 20 percent of the proceeds to benefit the Trevor Project, one of the leading national non-profit organizations providing crisis intervention and suicide prevention services to the LGBTQ youth. The t-shirts feature Naylor’s signature graphic motifs with playful riffs on individuality and togetherness. To further amplify the launch of the t-shirts during Pride month, Rag & Bone will host events at its stores in Los Angeles, Philadelphia, Georgetown, Boston, New York, Chicago, San Francisco and London.

“Supporting creativity, individuality and equality have long been important core values to Rag & Bone,” said Marcus Wainwright, founder and chief brand officer at Rag & Bone. “We’re honored to partner with the Trevor Project for Pride, particularly with the 50th anniversary of the Stonewall Riots. That legacy is a part of our city’s history and communities all over the world.”

Project Link

Image Credits

Rag & Bone x Jason Naylor

Jason Naylor x Rag & Bone for PRIDE
R0035594.JPG
R0035594.JPG
R0035594.JPG
R0035594.JPG
R0035594.JPG
novum_logo_pink.png

NDA190353

DESIGN SCORE:      /100

77

BRONZE

Novum Design Award Winner in

2019

bottom of page