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POKER KINGDOM COFFEE GIFT BOX

Novum Design Award
WINNER

SILVER

Packing Design Category

in

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2019

Project Title

POKER KINGDOM COFFEE GIFT BOX

Project Function

GIFT BOX

Project Location

Taiwan, Taipei

Project Tags

Poker, Kingdom, Coffee, Packaging Design

Office Name

Hong Da Design Studio

Team Members

JIANG HONG-DA, SU I-CHAN, GU YI, CHIEN YU-SHU, LING YU-RONG

Office Link

Copyrights

HWC ROASTERS FOOD & BEVERAGE CO., LTD

Project Description

Classifying coffee is always the hardest part since there are complicated. The designer used a system of classification which makes complicated information about coffee like types, flavors, origin, roasting levels and processing methods sorted by the idea of poker. The designer has also visualized numerous information and figures to help consumers choose the coffee they like intuitively and easily.

The high-density fibrous paper has been chosen for the product. The application of the wasting materials of the fir forest has reduced the stress on the local environment and the natural materials applied are easy to decompose. The gold has been applied to the box of the gift box which represents the golden ground growing the coffee trees. The hot Stamping technique has been applied to build up "the wall of the kingdom of best coffee". The golden ratio and the golden cut have been used to make the illustrations, the four suits represent the four processing methods individually. The best geometric appearance is successfully built up by the form, the colors, the stories and the elements of coffee.

Project Link

Image Credits

Mo Chien

POKER KINGDOM COFFEE GIFT BOX
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NDA190280

DESIGN SCORE:      /100

83

SILVER

Novum Design Award Winner in

2019

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