Novum Design Award
Interior Design Category
Interior, Store, Retail, Display
Qinwei Hu, Zi'an Zhou
The solution designed for ETTE Jewelry is a custom-designed artistic theme space with a great sense of storytelling and topics, stringing up the memory of the place and brand connotation with a symbolic and inspiring space story. The metaphor of the puzzle is the answer to the current development of physical business given by the design of HOGOSO.
The deep black superimposed on the multi-dimensional theme space, with interactive puzzle design, the symbolic space strongly attracts visitors to start a creative journey of exploration, presenting a unique design aesthetic.Time is considered the beginning of the universe, and the memories that carry it are precious.
The central display area is the focus of the space, symbolizing the leadership of the space, and in the symbolic structure, it is the inspiration. The use of transparent glass with lamps, surrounded by decorative dynamic LED displays, the interplay of visuals creating a parallax of time and space. The mirrored stainless steel ceiling reflects the overall reflection to the top as if it is a freezing point of time for different space traversal.
DESIGN SCORE: /100
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