Novum Design Award
Digital Art and Graphic Design Category
AVANT Fine Dining Restaurant
Branding, Graphic Design, Branding Strategy
Jiawei Wu Design
Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. The owners of the Avant are two young Chinese that had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. The branding concept utilizes the owners' overseas experience in order to give diners a unique feeling that they have gone on a journey, starting with the menu which is designed to resemble a passport. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city.
From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. The branding project for Avant won the love of customers particularly during the COVID-19 pandemic when traveling was halted.
DESIGN SCORE: /100
Novum Design Award Winner in
This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2021. For participate public voting press the facebook like button below once between 15.08.2021. - 15.09.2021. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2021. 20:00 UTC+1