Novum Design Award

Furniture Design Category



Project Title


Project Function


Project Location

New Zealand, Auckland

Project Tags

Lobby table, luxury furniture, neo-sino, chinese

Office Name

Tiger Guo Design Studio

Team Members

Tiger ChongSheng Guo

Office Link


Tiger ChongSheng Guo 2020

Project Description

Tian Zi (Emperor) is the first of the Imperial Furniture Series, born of the novel Neo-Sino design methodology. Coined by the designer Tiger ChongSheng Guo, Neo-Sino combines traditional design principles from China’s rich 5,000 year history, with culturally unbiased contemporary design practices.

Neo-Sino believes that modern high design is derived almost exclusively from western design influences such as the neo-classism and Bauhaus movements. In addition to this, western influence has instigated much of the socioeconomic development of Asia in the last few centuries, resulting in many “Asian designs” falling short as poor western imitations. This style is strongly criticized by historians but not designers, such as with the early 18th century style of “Chinoiserie”, which is condemned by many societies, but not the artistic realm.
Neo-Sino aims to reintegrate ‘true’ Chinese design influence into the societies of high design, whilst remaining respectful of contemporary design methodologies and values.

Emperor is made from sustainable Jarrah, and brass.

Project Link

Image Credits

Tiger ChongSheng Guo



DESIGN SCORE:      /100

Novum Design Award Winner in


This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2020. For participate public voting press the facebook like button below once between 15.08.2020. - 15.09.2020. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2020. 20:00 UTC+1

Registration for Novum Design Award 2020 is open!