Novum Design Award
Interior Design Category
BEERCUZ (Shanghai 96 Plaza Store) is located in Pudong New Area, Shanghai. The "Magic City", which once was the first financial center of the Far East, has always been exuding its unique charm. How to create BEERCUZ as the texture space with the special fashion style of Shanghai, let's describe it.
The designer takes the interplay of "Shanghai" and "BEERCUZ" as the starting point, and it not only highlights the regional features of Shanghai, but also shows the unique style of "BEERCUZ". Hundreds of craft-brewing beers and self-service barbecue are unique characteristics of "BEERCUZ". The designer applies abundant beer barrels, beer bottles and cuves in the overall space, to be used as the artworks to separate or decorate the space, to let the diners feel as if they are in the beer museum and have the infinite imagination for BEERCUZ.
The private room is decorated with the ox head design and the beer bottle green is adopted as the design’s main color tone, matched with the lamp illumination on both sides, to display the ox body. The uneven ox shoulder not only reflects the asymmetric aesthetics, but also shows the tougher life challenge.
DESIGN SCORE: /100
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