Novum Design Award


Jewelry Design Category



Project Title


Project Function

Luxury Fashion Headphones

Project Location

New Zealand, Wellington

Project Tags

Industrial Design, Design, Fashion, Headphones

Office Name

Tiger Guo Design Studio

Team Members

Tiger ChongSheng Guo, Anton Raymond (model), Zach Challies (teaching mentor)

Office Link


IPA signed with Victoria University of Wellington

Project Description

Aurelian is a luxury headset designed to break both fashion and consumer electronic trends. Aiming to question the form, fashion statement, and social innovation of headphones, Aurelian combines cutting edge digital fabrication technologies with themes of neo-antiquity.

Industrial design has entered an age of ‘design clone culture’, where vast industries of products too often look alike one another. The headphone industry is no exception, with an overwhelming majority of headphones being white, plastic, and over-the-head. This culture has also induced an era devoid of fashion statements. In ancient Rome, fashion dictated your social status. In Imperial China, gold was reserved solely for the Emperor. Today, the prestige of the suit and tie is ever-dwindling. Aurelian seeks to break this decline. It believes there is no reason headphones cannot be a symbol of class or an adornment of occasion.

Aurelian comprises of 8mm drivers, a Bluetooth 4.0 module, and is made of PA12 Nylon. The frontal ‘crown’ of the design is 3D printed in precious metals such as Gold or Brass.

Aurelian was designed by Tiger ChongSheng Guo at Victoria University of Wellington's School of Design.

Project Link

Image Credits

Anton Raymond (model)



DESIGN SCORE:      /100



Novum Design Award Winner in



This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2020. For participate public voting press the facebook like button below once between 15.08.2020. - 15.09.2020. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2020. 20:00 UTC+1

Registration for Novum Design Award 2020 is open!

Contact Us
About NDA

NDA is the World's leading Design Award, the proof of the quality. NDA offers international fame and recognitions for talented Designers in Architectural Design Category, Interior Design Category, Urban Planning and Landscape Design Category, Furniture Design Category, Lightning Design Category, Digital Art and Graphic Design Category, Packing Design Category, Product Design Category, Fashion and Textile Design Category, Photography and Photo Manipulation Design Category.

Design box - Taiwan.jpg
logo (1).png

© 2019 - 2020 by Novum Design Award  |  Terms of Use  |   Privacy Policy  |  Cookie Policy