Novum Design Award
Jewelry Design Category
Luxury Fashion Headphones
New Zealand, Wellington
Industrial Design, Design, Fashion, Headphones
Tiger Guo Design Studio
Tiger ChongSheng Guo, Anton Raymond (model), Zach Challies (teaching mentor)
IPA signed with Victoria University of Wellington
Aurelian is a luxury headset designed to break both fashion and consumer electronic trends. Aiming to question the form, fashion statement, and social innovation of headphones, Aurelian combines cutting edge digital fabrication technologies with themes of neo-antiquity.
Industrial design has entered an age of ‘design clone culture’, where vast industries of products too often look alike one another. The headphone industry is no exception, with an overwhelming majority of headphones being white, plastic, and over-the-head. This culture has also induced an era devoid of fashion statements. In ancient Rome, fashion dictated your social status. In Imperial China, gold was reserved solely for the Emperor. Today, the prestige of the suit and tie is ever-dwindling. Aurelian seeks to break this decline. It believes there is no reason headphones cannot be a symbol of class or an adornment of occasion.
Aurelian comprises of 8mm drivers, a Bluetooth 4.0 module, and is made of PA12 Nylon. The frontal ‘crown’ of the design is 3D printed in precious metals such as Gold or Brass.
Aurelian was designed by Tiger ChongSheng Guo at Victoria University of Wellington's School of Design.
Anton Raymond (model)
DESIGN SCORE: /100
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