Packing Design Category
Corrective Range for Oliveda
Packaging Design for the Luxury Organic Cosmetics Brand
Packaging Design, Organic Cosmetics, Olive Tree
SAMUTIN Design Agency
Creative Directior/Designer and Project Coordinator: Jelena Samutin
Behind the German luxury natural cosmetics brand, OLIVEDA, lies a fascinating story. Its new packaging design creatively tells this story in the form of a warm, colourful diary.
The passion of the family-owned company and its highly personal history are reflected in all aspects of the brand design. That’s why the products and brand story are presented in the style of a diary: They contain thoughts, notes and valuable, personal statements about the product itself. Upon closer observation, what initially appears chaotic in fact portrays a strong, clear message.
For the new luxury Hydroxytyrosol Corrective anti-aging range, brown apothecary jars and bottles were transformed into elegant objects with black labels and copper coloured design elements. Inside the packaging, the viewer is visually presented with the entire Oliveda story. The products are carefully packaged inside several layers to ensure the perfect presentation and protection of the glass bottles and jars.
The result is products which fit in perfectly with the body and health-conscious lifestyle of the customer.
Packshots Photographer: Antonios Mitsopoulos
DESIGN SCORE: /100
Novum Design Award Winner in
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