Novum Design Award
Digital Art and Graphic Design Category
Photographic promotional book
Photography, Typograghy, Umbria, Design, Graphic
Paul Robb & Moira Bartoloni
The two catalogs explore the links between photography light and shadows within the confines of the rich local cultural heritage, a photographic journey of the territory and juxtapose custom typefaces and layout.
Although mainly a photography journey of unseen culture, the textual parts of the catalogs have been treated to balance the visual story.
Dynamically anchoring the catalogs are two bespoke typefaces. The first font was inspired by the idea of concealing and reflect the words with controlled randomness emulating light in flux. Letters are cropped above and below, giving a sense of constant motion even when static. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long drawn shadows of an open doorway.
The covers tactile, raw paper finish, simply screen printed using the animated motive of one the custom typefaces, nods to the sensual aspects of the photographers, exploring the concept of contrast at its origins, brilliant white and extreme black light absorbing paper.
DESIGN SCORE: /100
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