Novum Design Award


Digital Art and Graphic Design Category



Project Title


Project Function

Photographic promotional book

Project Location

Italy, Perugia

Project Tags

Photography, Typograghy, Umbria, Design, Graphic

Office Name


Team Members

Paul Robb & Moira Bartoloni

Office Link


Salt&Pepper Snc

Project Description

The two catalogs explore the links between photography light and shadows within the confines of the rich local cultural heritage, a photographic journey of the territory and juxtapose custom typefaces and layout.
Although mainly a photography journey of unseen culture, the textual parts of the catalogs have been treated to balance the visual story.
Dynamically anchoring the catalogs are two bespoke typefaces. The first font was inspired by the idea of concealing and reflect the words with controlled randomness emulating light in flux. Letters are cropped above and below, giving a sense of constant motion even when static. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long drawn shadows of an open doorway.
The covers tactile, raw paper finish, simply screen printed using the animated motive of one the custom typefaces, nods to the sensual aspects of the photographers, exploring the concept of contrast at its origins, brilliant white and extreme black light absorbing paper.

Project Link

Image Credits



DESIGN SCORE:      /100



Novum Design Award Winner in



This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2020. For participate public voting press the facebook like button below once between 15.08.2020. - 15.09.2020. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2020. 20:00 UTC+1

Registration for Novum Design Award 2020 is open!

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About NDA

NDA is the World's leading Design Award, the proof of the quality. NDA offers international fame and recognitions for talented Designers in Architectural Design Category, Interior Design Category, Urban Planning and Landscape Design Category, Furniture Design Category, Lightning Design Category, Digital Art and Graphic Design Category, Packing Design Category, Product Design Category, Fashion and Textile Design Category, Photography and Photo Manipulation Design Category.

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