Novum Design Award
WINNER

GOLDEN

Digital Art and Graphic Design Category

in

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2019

Project Title

Light/Luce

Project Function

Photographic promotional book

Project Location

Italy, Perugia

Project Tags

Photography, Typograghy, Umbria, Design, Graphic

Office Name

Salt&Pepper

Team Members

Paul Robb & Moira Bartoloni

Office Link

Copyrights

Salt&Pepper Snc

Project Description

The two catalogs explore the links between photography light and shadows within the confines of the rich local cultural heritage, a photographic journey of the territory and juxtapose custom typefaces and layout.
Although mainly a photography journey of unseen culture, the textual parts of the catalogs have been treated to balance the visual story.
Dynamically anchoring the catalogs are two bespoke typefaces. The first font was inspired by the idea of concealing and reflect the words with controlled randomness emulating light in flux. Letters are cropped above and below, giving a sense of constant motion even when static. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long drawn shadows of an open doorway.
The covers tactile, raw paper finish, simply screen printed using the animated motive of one the custom typefaces, nods to the sensual aspects of the photographers, exploring the concept of contrast at its origins, brilliant white and extreme black light absorbing paper.

Project Link

Image Credits

Salt&Pepper

Light/Luce
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NDA190252

DESIGN SCORE:      /100

96

GOLDEN

Novum Design Award Winner in

2019

Congratulations!


This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2020. For participate public voting press the facebook like button below once between 15.08.2020. - 15.09.2020. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2020. 20:00 UTC+1

Registration for Novum Design Award 2020 is open!