PPD Full of Energy

Novum Design Award
WINNER

GOLDEN

Digital Art and Graphic Design Category

in

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2022

Project Title

PPD Full of Energy

Project Function

Visual Identity Redesign

Project Location

Zagreb, Croatia

Project Tags

Rebranding, Redesign,Visual Identity, Illustration

Office Name

Superstudio Zagreb

Team Members

Superstudio Zagreb Client: PPD, ENNA Group (Dorotea Lazanin Jelenc, Bruno Krčelić) Creative director: Ira Payer Designers: Ira Payer, Iva Hrvatin, Ivan Križan, Oleg Šuran Illustrator: Ivan Križan Photography: Marija Gašparović Motion graphics: Matej Lošić Copywriter: Borut Krsnik Slogan: Marko Golub Typeface: Typonine Sans, Nikola Djurek Web development: THE BIG IDEA LAB

Office Link

Copyrights

Superstudio Design Projects Ltd.

Project Description

PPD is one of the fastest-growing energy companies in the CEE region. Founded in 2001, with headquarters in Croatia’s Vukovar, it branched out to seven countries over time. Today, it operates throughout Europe by trading gas and providing long-term gas supply – along with logistics, transport, and storage capacity.
Approaching 2021, the 20th anniversary year, the company decided to revamp its identity to tie its achievements with the vision of further development. The result was a full scope redesign of corporate identity besides a new slogan and a temporary anniversary logo extension. PPD’s business is all about natural gas, an impalpable substance, so the creative idea behind the illustrations was to envision the invisible. Graphics are “boundless,” overflowing the margins and crossing between formats. Fluid lines are evocative of pipelines - vessels for this medium, giving it a recognizable shape. Headline “Full of energy” further emphasizes the intangible qualities that fuel this company: motivation, enthusiasm, and a future-oriented mindset. This thriving organization now has a strong, energetic, expressive visual style to follow its ambitions and growth.

Project Link

Image Credits

Marija Gasparovic

PPD Full of Energy
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NDA220730

DESIGN SCORE:      /100

95

GOLDEN

Novum Design Award Winner in

2022