Watfire Reaction Restaurant

Novum Design Award
WINNER

GOLDEN

Interior Design Category

in

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2022

Project Title

Watfire Reaction Restaurant

Project Function

Restaurant

Project Location

China, Foshan

Project Tags

Interior, Restaurant, Watfire

Office Name

Optimum Design Firm

Team Members

Lin Quankuan, Fan Luxiao, Wu Zhongxiong, Long Zhihui, Li Ying

Office Link

Copyrights

Optimum Space Design Office

Project Description

Designers argued that the key to drawing customers to a shop, achieving a repeat order and word-of-mouth is peak experience in catering process. As such, designers meticulously broke down the process and traffic flow, from arrival, waiting, entering, having a seat, dining to leaving. Each process should be redesigned for making a unique process of Watfire Reaction so that each one will be memorable for consumers.
The design concept of restaurant entrance and 30-meter long facade comes from the cracking. Designers transformed the idea of cracking into a sensational process as the entrance is visually attractive.
With unique texture as well as environmental-friendly, dustproof and flame resistant features, artistic coating in light gray was employed on all walls in the restaurant. In addition, designers made use of cracked clay pots instead of discarding them directly. After special process, the broken pottery stock were mounted onto the wall, showcasing the recycling concept of environmental protection and imprinting high-quality philosophy of Watfire Reaction, of which the consumers are the witnesses.

Project Link

Image Credits

Luo Wenhan

Watfire Reaction Restaurant
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NDA220574

DESIGN SCORE:      /100

92

GOLDEN

Novum Design Award Winner in

2022