Watfire Reaction Restaurant

Novum Design Award

Interior Design Category



Project Title

Watfire Reaction Restaurant

Project Function


Project Location

China, Foshan

Project Tags

Interior, Restaurant, Watfire

Office Name

Optimum Space Design Office

Team Members

Lin Quankuan, Fan Luxiao, Wu Zhongxiong, Long Zhihui, Li Ying

Office Link


Optimum Space Design Office

Project Description

Designers argued that the key to drawing customers to a shop, achieving a repeat order and word-of-mouth is peak experience in catering process. As such, designers meticulously broke down the process and traffic flow, from arrival, waiting, entering, having a seat, dining to leaving. Each process should be redesigned for making a unique process of Watfire Reaction so that each one will be memorable for consumers.
The design concept of restaurant entrance and 30-meter long facade comes from the cracking. Designers transformed the idea of cracking into a sensational process as the entrance is visually attractive.
With unique texture as well as environmental-friendly, dustproof and flame resistant features, artistic coating in light gray was employed on all walls in the restaurant. In addition, designers made use of cracked clay pots instead of discarding them directly. After special process, the broken pottery stock were mounted onto the wall, showcasing the recycling concept of environmental protection and imprinting high-quality philosophy of Watfire Reaction, of which the consumers are the witnesses.

Project Link

Image Credits

Luo Wenhan

Watfire Reaction Restaurant


DESIGN SCORE:      /100

Novum Design Award Winner in


This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2021. For participate public voting press the facebook like button below once between 15.08.2021. - 15.09.2021. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2021. 20:00 UTC+1

Registration for Novum Design Award 2020 is open!