Novum Design Award

Interior Design Category



Project Title

LI-NING 1990

Project Function

Retail Store

Project Location

China, Beijing

Project Tags

Retail, Store, Sport, Fashion, Interior

Office Name

Li Ning (China) Sporting Goods Co., Ltd.

Team Members

Avery Xu, Zhe Peng

Office Link


Li Ning (China) Sporting Goods Co., Ltd.

Project Description

Through succinct and ingenious design, LI-NING1990 Premium Sports Fashion Shop breaks the popular mindset of traditional sports brands. Inspired by Li Ning's sports gene, the design blends in retro classic elements, and incorporates lucid fashion elements of current popular sports, to turn a space of domineering professional sports attributes into an iconic retail space. The project integrates China and the world, history and modernity, nation and art, sports and fashion, retro and technology, in multiple dimensions to expound a rich, interactive and unified theme concept, display the shape and beauty of high-class sports fashion, and show all the senses of fashion and sports without the loss of comfort. The shop takes on a bright and minimal look on the whole. Integrated with the creative perspective of modern art, it illustrates the brand's extraordinary creativity and fashion concept. The traditional Chinese "grid" idea runs through the space. Customized large metal mesh walls, tailored grid ceiling and lighting modeling, concise colors and lines outline the shop space, stressing the true essence of the fashion of "steering luxury with simplicity".

Project Link

Image Credits

Li Ning (China) Sporting Goods Co., Ltd.

LI-NING 1990


DESIGN SCORE:      /100

Novum Design Award Winner in


This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2021. For participate public voting press the facebook like button below once between 15.08.2021. - 15.09.2021. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2021. 20:00 UTC+1

Registration for Novum Design Award 2020 is open!