Dreamland Encounter

Novum Design Award

Interior Design Category



Project Title

Dreamland Encounter

Project Function

Sales Center

Project Location

China, Huai'an

Project Tags

Time, Space, Inheritance, Oriental, Culture

Office Name

Pai Element Creative Space (Shenzhen) Co., Ltd

Team Members

JianLan Lei

Office Link


Pai Element Creative Space (Shenzhen) Co., Ltd

Project Description

This project, located in Huai'an, a millennium ancient city of Jiangsu Province, is rooted in the aesthetics of the times and the cultural confidence of the east. Based on the cultural foundation of Huai'an "Millennium Canal", the project sets out from the three aspects of artistry, interactivity and topicality, and unfolds the storyline with the image of "the helmsman traveling through time and space", showing the urban characteristics of Huai'an in the inheritance of the Oriental culture in the long history.
Considering the integration of the design and geography and its implication, the designer puts the miniature landmarks and landscapes into the interior in the design of the overall sales office space, forming an artistic conception connected with the local culture and nature. In addition, multiple art installations are combined with the modern multimedia art in the space, featuring great publicity effect. Starting with the reception front hall, a group of miniature State Preceptor Pagoda are hung upside down as the spiritual totem of the whole storyline.

Project Link

Image Credits

Ming Yan

Dreamland Encounter


DESIGN SCORE:      /100

Novum Design Award Winner in


This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2021. For participate public voting press the facebook like button below once between 15.08.2021. - 15.09.2021. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2021. 20:00 UTC+1

Registration for Novum Design Award 2020 is open!