Novum Design Award
Packing Design Category
Packaging design for a series of products
Bakery, mother, handmade, tradition, Crete
A.S Strategy, Branding & Communication
The aim was to create the logo and packaging design for the Stamataki bakery. The challenge was to capture in an original way, the tradition of a company with successful recipes that were passed down from generation to generation.
Due to the nature of the business, the target audience cannot be specified in a specific way.
We started with a blessing. We touched the ritualistic stamp that Eugenia used to pm top of her breads, just before putting them in the oven. It is truly a blessing to be a creator, to be able to offer. And she loved taking care of others. We imagined her red hair, intricately made every day. She was never careless, her liveliness and her red bow, trademarks. If she was a piece of nature, she would be the cobs rustling in the wind. The wind that made her dress flutter, revealing her back and her majestic personality…
DESIGN SCORE: /100
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