Erase Boundaries

Novum Design Award

Interior Design Category



Project Title

Erase Boundaries

Project Function

Retail Store

Project Location

Taiwan, Taichung City

Project Tags

Interior Design

Office Name

COSMOS Design & Marketing

Team Members

Chao-Hsin Chen

Office Link


COSMOS Design & Marketing

Project Description

Located in the center of the metropolitan area where the commercial complex combines the parking area, the shop symbolizes going outdoors in daily living, a corner of nature in city life. Blurring the boundary of metropolis and heart, the brand’s visual identity, rope, symbolizes the connection between people and nature.

The overall design echoes the brand’s concept and logo, bringing challenging outdoor activities into customers' daily lives. The visual identity depicting mountain ridges and hiking pathways is reinterpreted using wooden veins, creating an intimate feeling toward nature and outdoor activities’ philosophy. Applying the art craft technique of metal casting, the designer creates 25-meters-long ceiling lights in the shape of twined rope near the counter to echo the brand’s logo. While the counter’s mountain rock image is made of geometrical shapes, the staircases combine a landscape of rocks, gravels, trunks, and such natural elements. This design symbolizes mountain climb buying, but it also gives customers a chance to walk on it, trying out the products in a similar environment.

Project Link

Image Credits

Blake Wang

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DESIGN SCORE:      /100

Novum Design Award Winner in


This amazing Design has an opportunity to recieve the Most Popular Design of the Year Award 2021. For participate public voting press the facebook like button below once between 15.08.2021. - 15.09.2021. 15:00 UTC+1. In every category, the most liked Design will win the the Most Popular Design of the Year Award. Feel free to share this page with your family, friends, colleagues, customers and design lovers! Announcement of the results: 15.09.2021. 20:00 UTC+1

Registration for Novum Design Award 2020 is open!